Digital Marketing
Combining web design & development with digital marketing, we understand our clients’ business objectives like no other agencies can. We utilise our expertise in creating websites that are highly efficient and attractive to generate results that can be translated into insightful data and profit through SEO, PPC, PR and Affiliate Marketing.
SEO
To drive organic traffic to your website, we devise a strategy that encompasses technical SEO, content marketing, keywords targeting, link building and on-page optimisation based on a full-site audit and competitor analysis. By matching up your website’s requirements, industry trends and competitors’ activities, we create websites that are easily understood by search engines. Consistent optimisation and the production of fresh, quality content that are sharable means we constantly have meaningful data to compare SEO performance against a set of metrics to ensure KPIs are met.
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PPC
From bid management to copywriting, we adopt a rigorous process for ensuring ad quality and relevancy to increase conversions and traffic while reducing bounce rates. We look beyond the fundamentals and create a tailored PPC campaign specific to your industry. Working with your marketing and merchandise team, we incorporate factors such as high margin products, seasonality and marketing activities as part of the strategy.
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PR
Further enhancing on-site SEO efforts and increasing domain authority, we use our database of media contacts to reach out to your demographic with high-quality content that can drive traffic to your website through linked coverage from publications and influencers relevant to your industry.
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Affiliate Marketing
We work with a network of publishers to target different interest or purchase intent stages to maximise sales and brand awareness opportunities for our clients. From voucher sites to bloggers and data feed sites to publications, we create a scalable affiliate marketing strategy that speaks to your audience.
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